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State of analytics, experimentation, and personalization with browsers’ privacy initiatives

Een video van Simo Ahava
Co-founder, 8-bit-sheep

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With initiatives like Intelligent Tracking Prevention (Safari/WebKit) and Enhanced Tracking Protection (Firefox/Mozilla), persisting things like analytics and experiment identifiers in the browser has become difficult to do reliably. Well, truthfully, it’s never been reliable to begin with, but now there’s a concentrated effort by browsers to make client-side state intentionally fragile.

Simo’s talk will cover these changes and inform you what actions to take (if any) to get your precious data quality back.

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