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Data Activation - Supercharging the customer journey with analytics data (ENG)

Een video van Steen Rasmussen
Senior Partner, Digital Analytics Evangelist and Data Activation, IIH Nordic

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“With things ranging from ITP, over Cloud to Google Analytics 4 impacting business as usual, it is forcing through a change in our use of analytics to matches these changes in the world around us. But with the new speed of data, the blessings of machine learning and new way of tracking where we focus on picking up users predictive signals live we can regain control in a new and better way. These signals can facilitate a change of focus from reactive reporting to complex live activation across channels by support the users current step in the customer journey. Join the session for a journey into a future that is already here – and learn not just to get there in one piece, but actually on top.”

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